Episode 70

Revisiting Metrics Journeys with Chris Mercer


27 January 2023

42 mins 23 secs

Your Host
Special Guests

About this Episode

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Venia and Lori are hosting a special revisit episode with special guest, Chris Mercer, Co-Founder of Measurement Marketing.io. Today, we’ll find out what Measurement Marketing does, where we were with measurement when Chris was on last, and how things have changed throughout the years. He goes in depth about the new Measurement Marketing Framework, the ACE model, and he shares his thoughts on Google Analytics 4 and why he thinks now is the time to get into it. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues!

[00:02:22] Chris tells us his background and what Measurement Marketing does.

[00:03:47] When Chris was on this podcast previously there was this notion of measuring frameworks and measuring a system, Chris details where we were originally with measurement and how things have changed.

[00:05:17] We hear about the new Measurement Marketing Framework and the three simple steps: Plan it out, build it out, and launch it.

[00:09:39] Chris lets us know what has stayed the same in his business.

[00:10:57] We find out how Chris applies the measurements to open source as a customer journey, and he explains the ACE model that they teach.

[00:14:36] Venia wonders if Chris is finding that Google Analytics 4 moving more in line with that synchronicity of measuring behaviors as they happen and as people use the system, and where does he see Google Analytics fitting into this new way of measure.

[00:19:52] Chris shares his thoughts on whether he thinks that Google Analytics 4 is going to move more into a community operations role in any way.

[00:21:22] Lori asks Chris for tips on some struggles she has as a Community Manager with how to relate data to someone in a CEO or OPS position in their language versus speaking community speak.

[00:32:03] Find out how measurement is changing as Chris explains.

[00:36:03] Venia wonders how Chris imagines community and this new notion of a measurement department meshing and working together.

Value Adds (Picks) of the week:

  • [00:38:40] Chris’s pick is to start by learning strategy first.
  • [00:40:35] Venia’s pick is taking a step back from the day-to-day things and adding to her calendar about four hours, twice a week, to do whatever she wants.


  • Venia Logan
  • Lori Goldman


  • Chris Mercer



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