Episode 9

In Defense of Vanity Metrics


17 July 2020

39 mins 11 secs

Your Hosts

About this Episode


Venia Logan | Matt Broberg



Show Notes

[00:02:23] Matt and Venia explain what a Vanity Metric is.

[00:06:41] Matt wants to know what is the opposite of a Vanity Metric?

[00:10:46] Matt and Venia talk about how having a community strategy is so essential to understanding why we are using metrics.

[00:12:27] Matt brings up being in the hot seat of being Community Manager and an uncomfortable moment he had. Venia tells us a powerful story she encountered in her background with the LGBTQ.

[00:19:35] Matt shares ones of his favorite quotes and then he asks Venia what’s the risk of measuring, especially with vanity metrics, where you provide an incentive for things that we don’t necessarily want to incentivize?

[00:20:25] Venia tells us what GDPR (General Data Protection Regulation) is and she highly recommends a lawyer, Suzanne Dibble, who has extensively covered GDPR.

[00:24:20] Matt and Venia talk about places to start if people are looking for advice and what are things that are vanity looking but could end of being valuable.

[00:30:37] Venia talks about communities being socio-cultural in nature and therefore they must be measured social scientifically.

[0036:31] Matt and Venia give their takeaways from today’s conversation that you can hold onto when it comes to the idea of vanity metrics.



Matt Broberg Twitter

Venia Logan Twitter

MeasurementMarketing.io-Chris Mercer

GDPR (General Data Protection Regulation)

Suzanne Dibble-GDPR


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